According to David Ogilvy, founder of the legendary Advertising Agency, his contemporary, Howard Gossage once said “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” When it comes to child labour, we…

Finding a Runaway Child On 1st November 2019 at 10 pm, the Government Railway Police (GRP) found a 14-year-old boy, Vinit (name changed) on platforms 7/8 of Dadar railway station, Mumbai. Upon knowing that Vinit had run away from home, the GRP contacted our team…

In today’s modern age, humanity has advanced in many fields but there are many primal issues that are holding society back from true reform, one of them being child labour. Snatching away their time of childhood, and facing unimaginable hardships, the issue of child labour…

18th of April India’s daughter dies Jamlo makdam Her unheard cries Was she ever a kid? Or did her work forbid? Her hands scoured the chilli fields Telangana to Chhattisgarh she heeds 12 years’ old 150 km bold So far so near From her mother…

Trafficked Children Shepherded to Safety It was in the evening of the 15th of March when our team found a group of five children sitting near the ticket counter at a railway station. A man, who stood at a distance, was observed signaling instructions to…

“For the past three decades as I traveled the world on assignment, and have witnessed children working in fields, factories, ditches, tunnels, mines, and ship-breaking yards,” said world famous photographer Steve McCurry. Through his decades of work, he came to be known for his ability…

  All the air they go could breath children they will suffer The rain and it’s feat An experience that is extinct Weather forecasts they say We give you hope on the rain Yet the elephant in the room Isn’t given a thought because after…

With the gradual opening up of the Indian Railway services, came various challenges. These new circumstances meant that we needed to adapt and reinvent strategies to ensure that work on the ground was timely, innovative and reached the last mile, especially vulnerable children and their…